0468-LONELY / CALL LONELY






‘CALL LONELY’ was a scent art work commisioned by Something Unlimited, a one day music festival in Melbourne. The project consisted of a series of three specially curated scents to be diffused over the course of the day. The scents were diffused through ultrasonic misters with led lights. The misters were housed in custom built perspex boxes. The futristic aesthetic of the boxes was contrasted with a looped video that displayed the ingredients in each scent and the times they were being diffused. The video was styled like a nineties late night phone line advertisement. The number on the screen was an active phone number allowing people to call and listen to a voice message about the scent dispersed at the time, and inviting them to leave a voice message about any memories the scent may have drawn out in them. People could also text the number to leave a message with their response to the scents.